The annual Mobile Distributor of the Year program allows you to provide feedback and recognition for the best dealers in the industry.
In our 2014 PTEN Reader’s Study, 82 percent of respondents said if they’re looking for more product information about a tool, they ask their mobile tool distributor.
There’s a reason you turn to your mobile distributor for this type of information. The best of the best are at your shop day in and day out, week after week – same time, same place, to show off new products, take tool and equipment orders and teach you about the products available on the market.
A successful mobile distributor strives to make his (or her) business better. This doesn't happen overnight. It takes years of experience to understand and deliver the right product and service to customers. It involves gathering product knowledge and effective sales strategies to improve the bottom line. It can mean focusing on family or giving back to the community.
Each year, we look to honor a distributor in the industry that not only achieves, but also exceeds expectations in all of these areas.
The individual who nominates should be able to provide details on success for the nominee in the following areas. (I would like to stress, however, to not be discouraged in submitting a nomination if you're not able to provide details in all of these areas. We'll be sure to follow up and get more details from you.)
Attitude and personality. Does your distributor really enjoy his job? Can you tell, just by how he presents himself on the truck and how he interacts with customers? A positive attitude can go a long way to help in other areas of the business.
Appearance. This means how the distributor presents both himself and the truck. Is the truck fully stocked, neatly organized and always clean? Does the distributor present himself professionally to customers and others in the industry?
Involvement in the industry. Does the distributor attend training seminars or industry trade shows? Does he work with manufacturers to provide technician training? With a successful business, it's important to utilize all resources available. How does your nominee do that?
Market and sales innovations. Does this successful distributor use video demonstrations on the truck? Does he have a "Wall of Fame" to show off customer toolboxes he's sold?
Business performance. This section focuses on sales growth. That doesn't necessarily mean a top distributor, but someone who has grown their business positively year over year.
Community involvement. We all know distributors are a busy group. But their business is personal, and they show support by getting involved outside of the industry as well. Does your distributor coach his son's Little League team? Or volunteer with a church group?
For the fourth year in a row, we're calling on our readers to help nominate candidates for the Mobile Distributor of the Year. We want to provide recognition where it's due. That starts with you. Visit VehicleServicePros.com/11477275 now to submit your nomination today.
