Sales Tips: Focus on tools

Max Shipler, Independent Distributor from Las Vegas, Nevada, developed some rules of his own.

He does not give away candy on the truck. “Do you want the customer to be paying his dentist and not his tool bill? Why would you have beef jerky in the display space when you should have tools everywhere. If you can’t sell tools without selling beef jerky or food items in general, you’re in the wrong business. I don’t have any room for food on this truck. I barely have room for the tools that I need.”

Shipler also does not do any raffles. He tried it once, and those customers who didn’t win felt cheated.

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