An occasion to improve your knowledge base

The largest North American gathering of the independent heavy duty aftermarket.


There is program is on how to use Key Performance Indicators and other methods to measure your business without having to spend all of your time doing it. Dr. Al Bates of research and executive education firm Profit Planning Group (www.profitplanninggroup.com) will walk the audience through a series of steps intended to make a business more profitable that they may not have considered while running their operations day-to-day.

Brent Grover of Evergreen Consulting, which advises the distribution industry on strategic pricing, business strategy, profit improvement and acquisitions (www.evergreenconsultingllc.com), will lead a discussion on how to set up and use a new approach on pricing for products and services. This session will provide information on the use of strategic pricing tools and how to effectively implement them.

The final HDAW educational program is on new opportunities emerging with the current energy boom and how distributors and service providers can experience big, profitable volume growth in providing parts and services to a booming industry — fracking. An expert moderator and a panel of parts, service, oil industry and equipment people will guide you through the process to gain the business of this 24/7 business that cannot afford downtime.

There is More

In addition to the Education Program, HDAW’14 includes a Product Expo of the top manufacturers and suppliers, meals functions and receptions for networking.

Most of the key industry players attend HDAW, all for the same reason: to improve their knowledge base and ensure their and their business’ growth for the future.

For full information on HDAW’14, visit www.hdaw.org.

Tim Kraus is the president and chief operating officer (COO) of the Heavy Duty Manufacturers Association (HDMA). www.hdma.org. Prior to joining HDMA, he served in various executive positions with heavy duty industry parts manufacturers. HDMA exclusively serves as the industry voice of the commercial vehicle product manufacturers. It is a market segment affiliate of the Motor & Equipment Manufacturers Association (MEMA). www.mema.org.

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