Q: I think social media is a waste of my time. What do you think? A: Are you asking if you should be Facebooking or restocking your truck? I’d say stock your shelves. I don’t care about your after-hours life, but reconnecting with your junior high school lockermate isn’t going to pay the...
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By the way, are your customers subscribed to your social channel? The easiest ways to get followers is to bribe them. Offer them a coupon for following you. Then print some business cards with your social media accounts listed. Lutke suggests using QR codes to link to your social sites so they can scan it with their smartphone.
Try social media. Start small. Don’t dive in head first. Pick one outlet and add others as you’re comfortable. Take it one step at a time. Keep what works. Dump what doesn’t.