Social media: hype or help?

Is social media a smart use of time to sell more tools? Only if it's done right.


Phil Sasso is the president of Sasso Marketing (sassomarketing.com), an automotive aftermarket advertising, public relations and Internet services agency. He's also a speaker and strategist. Sign up for his free weekly marketing tip email at philsasso.com/blog. Q: I think social media is a waste of my time. What do you think? A: Are you asking if you should be Facebooking or restocking your truck? I’d say stock your shelves. I don’t care about your after-hours life, but reconnecting with your junior high school lockermate isn’t going to pay the...


Welcome! This content is housed in a special section of our website designed for mobile tool distributors selling tools and equipment into the automotive aftermarket.


Articles written for mobile distributors are now only accessible with a unique login, to ensure this information stays exclusive to the mobile distributor community and isn't available to the public.


By registering to access this special section, you get full access to all of the content in VehicleServicePros.com magazine, along with exclusive online content that gives you an inside scoop on hot new products, exclusive stories, sales tips, technical information and more!


You will also need to be a qualified subscriber of VehicleServicePros.com to gain access. Subscribe to VehicleServicePros.com now or have your subscription ID ready.


It only takes a few minutes to register and verify your credentials. Register only once and simply use your login information when you return.


Login now to access exclusive content and learn more about how to make your mobile tool distribution business more efficient and profitable!



Required
Required
Required
Required
Required
Required
Required
Required
Required

By the way, are your customers subscribed to your social channel? The easiest ways to get followers is to bribe them. Offer them a coupon for following you. Then print some business cards with your social media accounts listed. Lutke suggests using QR codes to link to your social sites so they can scan it with their smartphone.

Try social media. Start small. Don’t dive in head first. Pick one outlet and add others as you’re comfortable. Take it one step at a time. Keep what works. Dump what doesn’t.

 

Phil Sasso is president of Sasso Marketing Inc. (www.sassomarketing.com), a technical marketing agency specializing in tools and equipment. Subscribe to his free marketing tips at philsasso.com/blog.

We Recommend