Significant Others: Are You A 'Power Couple'?

Couples often make the strongest mobile tool distributors; what about you?


Phil Sasso is the president of Sasso Marketing (sassomarketing.com), an automotive aftermarket advertising, public relations and Internet services agency. He's also a speaker and strategist. Sign up for his free weekly marketing tip email at philsasso.com/blog. Q - I’m considering starting my own business as a tool guy.  How important is it to get my wife on board in the business? A I believe behind most successful dealers is a supportive spouse. That doesn’t mean your spouse needs to be involved in the day-to-day stuff. Some are, some...


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And don’t count on a second truck doubling your income. There might be some economies of scale, but it can also be a huge drain on your energy and finances. If she has her own truck, she won’t be able to pitch in and help you as often. Maybe you can cover more ground and increase your profits by working the same truck together. Working together isn’t for every couple. Seriously consider all the angles of a new truck or working together before you dive in headfirst.

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