Shane Sutton always wanted to sell tools. He eventually became a Cornwell dealer himself, and after two years he became a Cornwell district manager before returning to his former dealer position.
Armed with the insights he learned as a district manager, Sutton dedicated himself to doing a more thorough job serving fewer customers. Riding with dealers, he learned that maximizing sales and minimizing travel time were important factors in a dealer's profitability.
"I definitely sell to more guys at fewer stops," he said.
Most of his accounts are automotive shops, but he also has some rental equipment stores and construction companies.
Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to email@example.com, and see your suggestion featured here!
"What If on pay day your boss said he was short this week and could not pay you? It's the same for the Cornwell dealer."
Knowing how much credit to extend a customer is an important part of the job that Cornwell Dealer Shane Sutton knows all about
2-year-old dealer off to a promising start.