MAC Tools distributor Carrie Lake runs promotions out of ever changing product displays to keep customers on their feet and increase impulse purchases.
Lake has improvised on the interior merchandising plan that her district manager provided when helping her set up the truck. In the original layout, the display shelves were divided into sections based on product type; i.e., air tools, tool kits, hand tools, etc. While her truck is small compared to other distributors, customers tended gravitate to one or two areas inside the truck after their first few visits.
By grouping different products together and changing the merchandise arrangement every two weeks, she has found customers are more likely to peruse the entire inventory.
"Every couple of weeks, I mix it up," she says. "It's amazing what moving stuff around does."
She keeps the interior clean and the shelves and the ceiling fully stocked.
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