Easy credit equals easy sales

Jonathan Winstel, a Matco Tools franchisee, finds the Matco finance program one of his strongest selling tools for today's credit-strapped customer. "I don't think I could do it without Matco," he says.

He recalls the time when a customer owed him $15,000 for a toolbox and was falling behind on payments. Matco worked out an arrangement with the shop owner, whereby the shop automatically deducted a certain amount for three years until the payment was complete. There was no penalty charged for the tardy payment.

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