Remember as a kid begging mom for a box of cereal for the prize inside? Or collecting boxtops for a super-duper-decoder-ring? That's the basic idea behind premiums: People love to getting free and/or exclusive stuff. There are several ways you can use a premium to reward your customers. Maybe...
Welcome! This content is housed in a special section of our website designed for mobile tool distributors selling tools and equipment into the automotive aftermarket.
Articles written for mobile distributors are now only accessible with a unique login, to ensure this information stays exclusive to the mobile distributor community and isn't available to the public.
By registering to access this special section, you get full access to all of the content in VehicleServicePros.com magazine, along with exclusive online content that gives you an inside scoop on hot new products, exclusive stories, sales tips, technical information and more!
You will also need to be a qualified subscriber of VehicleServicePros.com to gain access. Subscribe to VehicleServicePros.com now or have your subscription ID ready.
It only takes a few minutes to register and verify your credentials. Register only once and simply use your login information when you return.
Login now to access exclusive content and learn more about how to make your mobile tool distribution business more efficient and profitable!
Remember as a kid begging mom for a box of cereal for the prize inside? Or collecting boxtops for a super-duper-decoder-ring? That's the basic idea behind premiums: People love to getting free and/or exclusive stuff.
There are several ways you can use a premium to reward your customers. Maybe you want to sell more creepers and creeper seats. Rather than discount the price, you can throw in a hat, shirt or some other giveaway to stimulate December sales. The shirt with your flag's logo on it may cost you $9, but to the customer it may seem to be worth much more.
I know what you're thinking: Who really wants another T-shirt? Don't underestimate the power of a free T-shirt. A former marketer for a tool manufacturer told me that years ago when they repackaged a boring old product with a T-shirt, their product sales spiked. They sold what they normally sold in two years in about six months!
Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to email@example.com, and see your suggestion featured here!