Bruce Holsinger, a Mac franchisee, likes to change things up when try to catch a "skip." If he's trying to meet up with someone who seems to be dodging him, sometimes he'll run his route backwards for the day so he's at a stop earlier or later than usual. He then will try to park his truck in a...
Welcome! This content is housed in a special section of our website designed for mobile tool distributors selling tools and equipment into the automotive aftermarket.
Articles written for mobile distributors are now only accessible with a unique login, to ensure this information stays exclusive to the mobile distributor community and isn't available to the public.
By registering to access this special section, you get full access to all of the content in VehicleServicePros.com magazine, along with exclusive online content that gives you an inside scoop on hot new products, exclusive stories, sales tips, technical information and more!
You will also need to be a qualified subscriber of VehicleServicePros.com to gain access. Subscribe to VehicleServicePros.com now or have your subscription ID ready.
It only takes a few minutes to register and verify your credentials. Register only once and simply use your login information when you return.
Login now to access exclusive content and learn more about how to make your mobile tool distribution business more efficient and profitable!
Bruce Holsinger, a Mac franchisee, likes to change things up when try to catch a "skip." If he's trying to meet up with someone who seems to be dodging him, sometimes he'll run his route backwards for the day so he's at a stop earlier or later than usual. He then will try to park his truck in a different spot than usual and use a different door. Often by doing this he'll surprise a customer who seems to otherwise plan his test drives or bathroom breaks to avoid him. When he approaches the dodger, he gets right to the point.
"I'll be straight with them. I tell them they need to talk to me," Holsinger says. "Not talking to me isn't going to make his problem go away. It's only going to make it worse." He explains they might be able to work things out, but if the customer keeps avoiding him he's going to need to take more drastic measures — like taking back his tools.
Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to firstname.lastname@example.org, and see your suggestion featured here!