Rookie No More
A Cornwell dealer starts strong during the height of an economic downturn.
Think back to your first few years in this business; the lessons you learned about managing inventory and cash flow and about customer relations, and things you learned from the inevitable ‘rookie mistakes.’ Now think about going through all that during a major economic downturn. That’s what...
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Jason drives 400 miles a week to see about 500 people (380 on the books). An average turn is about nine weeks, and he doesn’t lose sleep over skips. “The longer I’m here the less (skips) there are. People learn to respect you.”
Some of his route is concentrated, enabling him to make special deliveries or arrange to meet a customer somewhere with a special order. Other parts of the route are more spread out. About 25 percent of his customers are in new-car dealerships, about 30 percent in heavy duty shops and the rest are in independent shops, plus a few chain stores.
He may have started at a bad time economically, but Jason Chornak is learning fast and has not looked back. He enjoys being his own boss and is excited about the opportunity to “build my own destiny. I wouldn’t change anything, I enjoy it the way it is.”
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