Start an email list

When running a giveaway or contest, Phil Sasso suggests it's best to stick with paper and pen when customers fill out entry forms. It’s easier to control a fishbowl with entries than to police online entries.

The form can be simple. Just ask your customer for his name, cell phone number and email address.

Add a check box that reads “put me on your email list” so you can beef up you email promotions. 

Once you start building a list of email addresses, you can send customers weekly deals and stay in contact. 

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