Use video to supplement literature and, in some cases, to replace one-on-one demos. You could start as small as buying an inexpensive 7" portable DVD player. A quick Google search reveals player prices ranging from $60 - $150. The more formats your player can play (like MPEG-4, MPG, and DivX), the...
Welcome! This content is housed in a special section of our website designed for mobile tool distributors selling tools and equipment into the automotive aftermarket.
Articles written for mobile distributors are now only accessible with a unique login, to ensure this information stays exclusive to the mobile distributor community and isn't available to the public.
By registering to access this special section, you get full access to all of the content in VehicleServicePros.com magazine, along with exclusive online content that gives you an inside scoop on hot new products, exclusive stories, sales tips, technical information and more!
You will need to be a qualified subscriber of Professional Distributor Magazine to gain access. Subscribe to Professional Distributor Magazine or have your subscription ID ready.
It only takes a few minutes to register and verify your credentials. Register only once and simply use your login information when you return.
Login now to access exclusive content and learn more about how to make your mobile tool distribution business more efficient and profitable!
Use video to supplement literature and, in some cases, to replace one-on-one demos. You could start as small as buying an inexpensive 7" portable DVD player. A quick Google search reveals player prices ranging from $60 - $150. The more formats your player can play (like MPEG-4, MPG, and DivX), the better.
Be sure the player has external speakers, not just headset jacks, or you'll need to buy a set of speakers, too. But whatever you do, keep the volume to a manageable level. You don't want to be shouting over your video to answer customer questions. Better too low than too loud.
Set your media player on a shelf at about eye-level. I realize that's prime real estate in your truck, but I think you'll find over time that these videos will sell enough product to be worthy of that position. Eventually, if video proves to work for you, you may find yourself mounting a larger video monitor in a predominant place on your truck. (Consider planning space for a 20" video monitor or larger with a nearby power inverter outlet into your layout if you're buying a new truck anytime in the future.)
Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to firstname.lastname@example.org, and see your suggestion featured here!