Use video to supplement literature and, in some cases, to replace one-on-one demos. You could start as small as buying an inexpensive 7" portable DVD player. A quick Google search reveals player prices ranging from $60 - $150. The more formats your player can play (like MPEG-4, MPG, and DivX), the better.
Be sure the player has external speakers, not just headset jacks, or you'll need to buy a set of speakers, too. But whatever you do, keep the volume to a manageable level. You don't want to be shouting over your video to answer customer questions. Better too low than too loud.
Set your media player on a shelf at about eye-level. I realize that's prime real estate in your truck, but I think you'll find over time that these videos will sell enough product to be worthy of that position. Eventually, if video proves to work for you, you may find yourself mounting a larger video monitor in a predominant place on your truck. (Consider planning space for a 20" video monitor or larger with a nearby power inverter outlet into your layout if you're buying a new truck anytime in the future.)
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