Arrange a truck rodeo

Doug Pennington is part of a network of distributors in his area, that meets quarterly on one of their trucks to talk business. Doug says "Mac does a good job getting people together … we're out here with the customer, and our communication with each other is vital."

Occasionally they all bring their trucks to a "truck rodeo." They gather with their families at a park, cook some burgers and tour each others' trucks to see how everyone displays their tools.

There's a prize for the best-looking truck, but the real prize is what they learn from each other about which tools are selling. "We walk around with notepads (and) the next Monday we're all buying."

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