A picture is worth 1,000 words

Post photos of your customers holding a new big-ticket purchase or that week’s drawing prize. Caption it with their names and shop names so your customers feel special and Facebook will alert them of the photos. 

"You could have pictures of yourself with your customers," says Clore Automotive's Jim O’Hara. "Maybe a shot showing off some guy’s great new toolbox that he bought off you... other customers will ask about the box and maybe want prices. Who doesn’t want to quote on a new toolbox?"

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