Professionals respond to market research

Why participate in market research?

Taking part in research leads fleet maintenance professionals to consider, in detail, what is important and what is not so critical.

By making a thorough examination of how they feel about the issues at hand, they are able to form more intelligent opinions and make better decisions on behalf of their fleets.

As it turns out, the market research process is, and should be, a two-way street with benefits for those who respond, as well as those who solicit opinions.

Robert Crump is owner and president of Crump & Associates, Richmond, VA. The company specializes in commercial vehicle, automotive and transportation industry research. Crump has more than 30 years of research experience. He has chaired numerous Technology & Maintenance Council (TMC) task forces and is a TMC Recognized Associate.

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