Stock basic diagnostic equipment

March 14, 2012
Is it better to stock one high-dollar diagnostic tool, or a few basic models?

“Diagnostics has been one of the major changes in the tool business today. You can’t function without diagnostics.”

Mike carries several scan tools from Launch and OTC, but “not the high-dollar ones,” only the basic models because they sell quickly. When it comes to the more expensive models, Mike makes sure he knows what the customer really needs before ordering the tool.

To read Mike's full story, featured in the March issue of Professional Distributor, click here.

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminarto [email protected], and see your suggestion featured here.

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