Introduce the comeback coupon

Set a spending goal for your customers that’s just a little over what your average customer spends in a day, week or month. Give them an incentive to spend more by giving them a coupon (call it a certificate) for a discount on a purchase next month.

My wife, Beth, gets sucked in by this tactic all the time. She’ll spend $50 to get a $10 coupon good for next week. Then she’ll spend the coupon plus another $50 next week.

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