I’ve been thinking about using social media for my business, but I have no idea what to do, where to start, or if I even should be doing it at all. Can using social media boost my sales? Or, is it just an ego booster and a big time waster for a tool and equipment dealer? Social media can be...
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“If you’re branded, I’d first follow your brand on Facebook and Twitter,” says O’Hara.
By following your flag’s and/or your WD’s feed, you’ll get to know how it works. The people at corporate running these Facebook and Twitter accounts have invested a lot of time and energy learning the ins and outs of social media. They usually know what works and what doesn’t.
“Next, I’d follow the other brands’ feeds,” says O’Hara. In essence, think of social media as a nice little competitive intelligence tool. Use it to your advantage.
Following the competition may give you even more ideas on ways to use social media. It also gives you a pulse on what the competition is doing and the new products they’re introducing. This isn’t really spying. After all, these aren’t secrets -- they’re posted online for the world to see.
“But most importantly, if I was a dealer, I’d keep track of my manufacturers,” O’Hara continues. “Follow them on Twitter and friend them on Facebook to get their newsfeed,” This can help you keep updated on their tools and give you something to share with customers face-to-face and eventually on your own social media sites. (Also, consider following “Professional Distributor magazine” and it’s website, “VehicleServicePros.com” on Facebook, fo up-to-date industry information.)
If you do all this, that should give you enough to chew on for a while. Next time, I’ll give details on setting up accounts and some dos and don’ts of social media.
Phil Sasso is president of Sasso Marketing Inc. (www.sassomarketing.com), a technical marketing agency specializing in tools and equipment. Subscribe to his free marketing tips at philsasso.com/blog.
Find competitive flags and tool manufacturers on social media feeds to stay ahead.