Word of mouth is a powerful thing, a fact that Cornwell dealer Kevin Baker understands very well. “I’ve found as long as I treat my customers right, they will recommend me to their friends. Some of those shops have become some of my best customers.” In a small town like Indiana, PA, Jimmy...
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Other tools in Kevin’s business utilize technology that makes him more efficient and profitable. He told us the company’s inventory management software “is really helpful with the paperwork, and the system has come a long way too. It’s still evolving but it gives us a lot of capabilities we didn’t have before.”
About two years ago Kevin began using a smartphone for his business. “It’s really come in handy because Cornwell has gone pretty much all electronic. I’d call for customer service and maybe wait till the end of the day for an answer. But if I email the question, I’ll hear back pretty quickly, and my phone lets me know when the email comes in.”
According to Kevin, the other important resources are his wife of two years and his parents, especially his father, Ken Baker. Although now retired, with all that experience to draw from, it was no surprise when Kevin said “Dad still helps me.”
Giving 100 Percent
Kevin drives about 450 miles to see just over 200 active customers in a 60-hour week.
His average turn is seven weeks, but he intentionally slows that down around the holidays. “Even though it’s less each week, I (can) still collect money in the slow times; keeps my cash-flow going.” He says skips have been an issue over the years, “but it’s not hard to manage.”
When asked what he would advise someone just entering the business today, Kevin didn’t even have to think about his answer. “I would tell you to go for it 100 percent. It’s a perfect opportunity to own your own business. With the quality of the tools and the customer service I get from the company, all the resources are there to be successful.”