A continuity or loyalty program keeps track of customer purchases and rewards them when they hit a set goal. It’s like the old Subway card. You got a stamp for every sub sandwich you bought. Reach your goal and you got a free sub.
A continuity program is a good way to get customers to buy more from you and less from your competition. If customers feel every purchase with you is getting them closer to a goal, they’ll try to make every purchase with you. Your rewards can be cash, gift certificates or a free item from your Loyalty Store.
Keeping track of purchases is the only trick with a program like this. You need to be careful of fraud with any kind of card system. Your computer system may keep track of customer spending for you so you can keep tighter control.
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