Welcome! This content is housed in a special section of our website designed for mobile tool distributors selling tools and equipment into the automotive aftermarket.
Articles written for mobile distributors are now only accessible with a unique login, to ensure this information stays exclusive to the mobile distributor community and isn't available to the public.
By registering to access this special section, you get full access to all of the content in VehicleServicePros.com magazine, along with exclusive online content that gives you an inside scoop on hot new products, exclusive stories, sales tips, technical information and more!
You will also need to be a qualified subscriber of VehicleServicePros.com to gain access. Subscribe to VehicleServicePros.com now or have your subscription ID ready.
It only takes a few minutes to register and verify your credentials. Register only once and simply use your login information when you return.
Login now to access exclusive content and learn more about how to make your mobile tool distribution business more efficient and profitable!
George makes some of his buying decisions based on what his customers see in magazines or websites. “Years ago I told another distributor the Internet is going to hurt us, and it has to an extent, but it’s also helped. (Customers) will see products and ask about them, and sometimes they’ll look at a high price and know the only way they’ll get it is by buying it (on terms) from me.”
George is willing to go the extra mile to make his customers happy after their purchase. A few who bought wheel balance machines from him discovered they needed a special cone to balance super-duty pick-up truck wheels. George contacted the manufacturer but “they couldn’t offer me anything, so I had to take the bull by the horns.” With engineering help from one of his customers who builds off-road vehicles from scratch, George designed a special spacer that gets the job done. He’s in the process of having some made and he’ll give them away to the customers who need them.
Since several distributors have told Professional Distributor some customers are unhappy after buying high-end diagnostic equipment because they don’t understand it, we asked George how he feels about selling it. “I’m comfortable selling the Matco Determinator. I tell them it’s got a demo program, just push that button and take the time to learn what it does. It seems like everyone wants the code readers too because they’re so simple.”
When asked what brought him into the business, George jokes that it might have been his midlife crisis.
He started at the bottom in a heavy equipment sales company, worked his way up to service manager “and realized that the service manager is really a punching bag.” After 16 years in heavy equipment, he became a Matco Tools distributor, and after 12 years here, George is still happy with his decision.
One of the things he likes most is the freedom. “When my son was growing up, if I needed to go watch a cross-country event at his school, I didn’t have to ask anyone. Customers understand, just like when I stop by for a payment and they’re off watching their kid’s game, I have to understand too.”
His advice to people starting out today: “Start with a new vehicle so you don’t have any problems. I had a used truck and the trans(mission) went out my first week.”