Nathan Arnold, Cornwell dealer in Belton, MO, uses a sound approach when he has customers on the truck.
"I play music in the truck," he says.
"Just like in a department store, the right music puts people in the mood to shop."
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I heard the first ice cream truck of the season last week. It brought back childhood memories of calliope music making me salivate like one of Pavlov's dogs. As a kid, when I heard it I'd search for...
Consider a weekly or monthly drawing to entice customers onto your truck.