Create some background sounds

Nathan Arnold, Cornwell dealer in Belton, MO, uses a sound approach when he has customers on the truck.

"I play music in the truck," he says.

"Just like in a department store, the right music puts people in the mood to shop."

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to salestips@pten.com, and see your suggestion featured here!

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