Treating everyone equally

I think about how people are treated by strangers when I remember the first time my 10-year-old son rode the truck with me. He was so excited to tote-and-promote that who he met or what they did didn’t matter to him, his job that day was to sell!

After each presentation he automatically moved to the next bay, as if he understood the mechanics of being a tool distributor, and it was his own route.

Everyone he greeted was treated equally; they were all important, whether a tech, shop foreman or the shop owner.

In any job or business, those first days and weeks are intense and grab your fullest attention. As time passes and the weeks seem a little longer, you start to feel the effort of making certain everyone feels important and is treated equally. That is the moment we are at the top of our game and growing.

To read more about Joe's ideas on how to treat customers, read his October column of Mobile Motivations, by clicking here

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to salestips@pten.com, and see your suggestion featured here!

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