I am sure many of you are working in organizational cultures that are highly positive and that bring out the best in every situation. This is not something that happens by accident. If you are the owner or the business leader, such organizational cultures have their origins with you and your approach to your job.
If you are an employee of a company with an outstanding culture, consider yourself very lucky. Most companies do not fall into that category, although many have a healthy culture, just not outstanding.
Going from good to great is a difficult plateau to reach. The hard part is recognizing that no matter how great you think your organization is, there is always a competitor trying to knock you out of your position.
One major Chicago-based retailer from the 1920s through the 1970s was recognized as being unbeatable by its competitors. In the end, it still exists today, but in a diminished position in the marketplace.
An analysis of this company after it fell from its prominent position was quite simply put by a business strategy consultant: “They stood at the top of the hill and admired the view.”
No matter how great your company is at serving its customers, there is always room for improvement.
By paying close attention to the culture in your company you will remain successful.
All business cultures should be focused on three things: profitability, customer service and continuous improvement. That is pattern of all long-term successful organizations.
Tim Kraus is the president and chief operating officer (COO) of the Heavy Duty Manufacturers Association (HDMA). Prior to joining HDMA, he served in various executive positions with heavy duty industry parts manufacturers. The Heavy Duty Manufacturers Association exclusively serves as the industry voice of the commercial vehicle product manufacturers. It is a market segment affiliate of the Motor & Equipment Manufacturers Association (MEMA).