People love to see their picture in print

April 20, 2011: MDN Weekly Sales Tip


If you have ever had your picture in the paper, what was the first thing you did? You told your parents, then you cut out the picture.

So put your customers in print, put them on the web. Facebook pages are excellent for marketing your business and creating a " fan base" of customers. You can put your weekly specials on the page, or feature a good customer who just purchased a brand new toolbox.

This is not a new strategy, and this is not my idea although I feel it is a good business strategy. I have a Facebook page and my customers appreciate the assortment of new items I upload to my page daily.

The average daily maintenance for this marketing service is around 5 minutes. The impression you will leave on your new celebrity will be priceless.

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to salestips@pten.com, and see your suggestion featured here!

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