Push promotions by text

April 27, 2011: MDN Weekly Sales Tip


For the first time ever, smartphones like Apple’s iPhone and Google Android-powered phones are outselling computers.

Smartphones put some powerful, easy-to-use technology right in your hands. Smart dealers will be using this simple technology more and more to keep connected with customers in new and innovative ways – well beyond simple phone calls.

A few dealers I’ve talked with have been using text messaging more frequently. It’s a technology available on most of even the oldest phones out there.

If you’re a little more tech-savvy, you can use an online service like dialmycalls.com to broadcast brief promotional text messages to all your customers at one time.

A tech may not check his email every day, but he likely has his phone in the bay with him all day long. Something simple like “8-Piece 3/8-inch Drive Metric Crow’s Foot Wrench Set – SALE $39.99. Text or call to reserve yours,” can help you announce a promotion before you ever walk in the door.

But be sure you get your customer’s permission to text him, keep it brief and keep it to about once a week or less. (Text messaging costs extra on some plans, and the last thing you want is to tick off your customer.)

Read more about sales and promotion ideas with cell phones in Sasso's April column of Professional Distributor.

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to salestips@pten.com, and see your suggestion featured here!

We Recommend