Don't just tell. Show your customers the tools!

Here's a sale idea that has worked for me quite well: When a customer expresses interest about a tool, I order one in so he can see it the following week.

A photo in the catalog only whets the appetite, whereas seeing and handling the real thing usually clinches the sale.

Have a new tool to show off to your customers? Print "NEW" signs, featured in last week's MDN sales tip.

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to salestips@pten.com, and see your suggestion featured here!