Putting marketing technology on your truck can help your better promote your full product offering.
I’m not talking about anything very sophisticated. I’m talking about something as simple as a DVD player and TV monitor.
“If you have DVD player or computer on your truck, you need to be showing product demos,” Scott Pilkenton, Senior Vice President of Merchandising at Integrated Supply Network (ISN) says.
He points out that a dealer can easily get free videos from his WD partners, tool and equipment makers, or even YouTube.
Sasso discusses more on sales slumps, and what strategies for getting past them, in the June/July 2011 issue of Professional Distributor.
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Use video to supplement literature and, in some cases, to replace one-on-one demos.
Change up displays, pass out flyers, play DVDs and support causes to generate excitement on your truck.