Style and Substance

Make your training stick by recognizing the learning styles of your technicians.

It is often difficult for trainees attending a seminar when an instructor overuses his or her own learning style. Felder and Soloman propose alternate study methods for students if this is the case. These methods, along with a tool for determining your own learning preferences, are available on the Web at

Stephen Howe is employed by Tweddle Litho Company, a global provider of information development, management and delivery that has served the automotive and heavy vehicle industries for over 50 years.

Stephen is also a past president of the Automotive Training Managers Council (ATMC), a global, non-profit organization of over 60 member companies dedicated to recognizing training excellence and raising training standards in the automotive, heavy vehicle and related industries.

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