For the Unfaithful

Nik feels your pain in dealing with disloyal customers, and offers some ways to work through it.

When it comes to most missed sales I partially blame myself. I’m not talking about techs that won’t consider a Matco box or whom I can’t get approved. I’m referring to the good people who respect my products, and me, and want the opportunity to do business.

You know that a box sale starts a re-arrangement of the pecking order in that shop, so buckle down and see if you can make a deal with someone else. Someone will be buying a box soon, so get proactive and seek out the deals.

I'd also recommend changing the boxes being displayed on your truck. This helps answer "what’s new?", and is the perfect introduction to talking about a new box.

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