Anyone who watches the Discovery Channel on cable TV with regularity is no doubt familiar with the multiple shows highlighting work in motorcycle shops. Each week viewers tune in to watch feuding mechanics working against the odds and an improbable deadline with a new motorcycle that could redefine the industry. It’s good television.
Not terribly realistic, but one thing these shows highlight is a growing obsession and increasing popularity of custom motorcycles throughout the 18- to 24-year-old male population. A growth that is seeing a rise in small and specialized motorcycle repair shops across the country.
Training the mechanic
The complexity of motorcycles continues to advance. Within the next three years, motorcycles with carburetors will be a thing of the past, replaced by elaborate computer-monitored fuel-injection systems. In addition, the old two-stroke engines are being shelved in favor of more durable four-stroke versions.
As a result, dealers and shopkeepers are becoming hard-pressed to hire and retain mechanics that are trained in high-tech computerized equipment and capable of adapting to the rapid changes encroaching on the industry.
A typical motorcycle repair mechanic is highly specialized and well-trained. They’ve graduated from specialized small-engine training programs and have been involved in apprentice work and mentoring programs as they’ve worked through the early stages of their careers.
Younger mechanics at the start of their careers can expect a three- to five-year on-the-job training program just to become proficient in all aspects of the motorcycle. Even so, the amount of basic electronic and computer knowledge employers expect of the young mechanics they hire continues to rise.
Employers will need to send their mechanics to refresher training periodically to keep their shops up-to-date with the latest technology, from both a tool and a vehicle perspective. Such training may also be required by the manufacturers to perform warranty work. As the complexity of the technology on the bikes rise, the repair shop has to always be forward-thinking in terms of training.
Equipping the shop
Like their large-engine counterparts, motorcycles will need periodic service and inspections to keep them running at peak performance.
Not all motorcycles are built alike. A deep divide exists between two age-old adversaries; the metric system and the American (or English) system of measurement. Foreign bikes, such as Honda, are built largely using the metric system. Domestic brands, like Harley-Davidson, use the American standard system. While this may seem like a small dilemma to the outside observer, for the shop looking to purchase a wide variety of specialty tools and diagnostic equipment, it spells out taking sides, or rather specific brand names, and sticking with them.
Most motorcycle mechanics work for dealers and therefore usually only service the brand names the dealer sells. While smaller independent shops can be found across the country, they will usually only specialize in a few particular brand names; and even then usually will stick with either a metric or American focus. This tactic is aimed to create a loyal, select customer base. In order to maintain that base, it is critical that shops produce the work to match and therefore need the quality of tools and equipment to meet the experience and skills of the mechanics.
A typical repair shop will host a wide variety of tools. From the most common tools, such as screwdrivers, drills and wrenches, to high-tech computerized analysis machines, gauges, voltmeters and engine diagnostic equipment, the average shop is equipped to repair any problem in the minimum amount of time.
Repair shops will purchase tools from a wide variety of sources. Mobile tool dealers are a traditionally large and reliable source for many dealers. Specialty tools from manufacturers rank a close second, with the local hardware store bringing up a distant third.
Capturing sales from the agricultural equipment repair sector.