Rev Up Sales by Turning Down the Heat

Eco-friendly shop cooling equipment finds its niche just about anywhere.


After a customer selects an air-cooling unit, proper maintenance has to be their next focus.

"Proper installation, proper sizing and proper maintenance are very important to achieving energy savings and cooling comfort," said Hughes. "With higher efficiency cooling systems, it's even more important that the indoor coil unit and outdoor condensing units work together. The public needs to realize that the whole system needs to be replaced to achieve efficiency level."

Maintenance with evaporative coolers is minimal, according to Koponen, even in places with high levels of fumes and debris.

"The evaporative cooler sucks in air and traps contaminants. To clean, you lift up on the sides, pull out the panels and hose it down. Water and dirt come out. The pads will last five to seven years and should be cleaned every month or two."

The amount of water used in the machine varies per unit, and the non-submersible pumps can be found at local stores. "A 36-inch machine uses 8 gallons of water per hour —depending on how much humidity exists," Koponen said.

The HVAC industry is a very seasonal business — but that doesn't mean you'll see "Closed" signs cropping up in winter. "We sell year-round with strong sales in April through August," Hammond said. "Sometimes it depends on the companies' budgets, as they get budget money in December and buy in January."

Whether you hail from El Paso or Portland, with the summer months approaching Hammond pointed out "garage systems are definitely worth the money."

With newer, cleaner and greener options for shop cooling, there's no reason why HVAC products shouldn't be a part of every distributor's vernacular.

After all, who doesn't want to be cool?

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