You get the feeling after spending time with Matco Tools distributor Mike Pridgeon that he will be successful in whatever he puts his mind to. In fact, the San Diego area distributor has already been successful at much that he’s done, whether it be freelance photography, motorcycle racing, golfing...
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“I’m not a high-pressure guy,” Mike said. “I have a good time with my guys, and they like to come on my truck and just hang out for a few minutes. If they see something they need, they’re going to buy it. Bottom line.”
Balance happens when content techs are buying from a happy tool distributor.
Putting business first
San Diego-area Matco Tools distributor Mike Pridgeon has a wealth of business experience, so it’s probably not surprising that he put the business ahead of himself in year one on the truck.
He made all his sales goals for the first year. So, according to the deal he had with his wife, he was going to start shopping for a new Harley-Davidson motorcycle. Until he thought about it.
“I was going to buy a new Harley, but with the economy and the way things are going, I thought it was a smarter move to buy a new truck than to go buy a $30,000 motorcycle.
“It was a pure business move. … I decided the truck would be a smarter move. I think it is, too. It would be a lot harder to buy the truck after I bought the Harley. I’m more successful with this truck because of display area, just my weekly revenue that I make on this ... I’ve got something that can prove the purchase.
“It’s the truck I wanted from the beginning, but (went with) starter inventory on a starter truck.. … I was ready to move on.”
Reinvesting in business in this economy is the right way to go — to move forward.