Turn your thinking, turn your sales

Key in on your customer, not your sale

It’s been easy to get swept away by all the gloomy economic news over the past few months. Perhaps you’ve found yourself focusing more on your sale and your business and you’ve lost sight of your real goal: helping your customers.

As the clouds begin to part and the economy begins to brighten, turning around your thinking may help you get your fair share of the windfall.

Phil Sasso is president of Sasso Marketing Inc. (www.sassomarketing.com), a technical marketing agency specializing in tools and equipment. Subscribe to his free marketing tips at philsasso.com/blog.

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