How To Compete Like A Winner

What take-aways are there for you from the Olympic games?


What take-aways are there for you from the Olympic games? As I write this, the Winter Olympics haven’t begun yet. When you read this, they’ll be over. So, I’ll make some predictions: A record will be broken; an athlete will suffer a sad disappointment; another athlete will go from underdog to champion. OK, there’s nothing startling about...


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So, when I say you need to set goals, I’m not talking about about striving for unattainable objectives as much as the power of just setting objectives. Trying for something that’s barely out of reach has the power to drive you. Trying for something too far out reach will drive you nuts.

Telling someone your goals has a tremendous power, too. There is something about sharing your dream that helps it take form. It’s not just about being accountable to someone, although I’m sure that helps, too. It’s about articulating what you want aloud to someone you trust that compels you to achieve it. Write down your goals and refer back to them often. That, too, can be a powerful motivator.

BELIEVE IT, ACHIEVE IT

Professional athletes spend time imagining their goal being accomplished. It’s called sports visualization. In theory, mental images can be used to train muscular impulses. For example, a snowboarder will sit around for hours imagining himself in the half pipe doing a Backside 720 again and again. Then, in competition, when he gets to the part where he does two full spins in the air, he can achieve it because he has imagined himself achieving it a hundred times before. Believe you can do it and believe in yourself. Expect good things. Negative thinking will drain you. Positive thinking will invigorate you.

Remember at the end of the day, when you’ve beat your sales goals, take a moment to bask in the glory. No one is going to play “Fanfare For The Common Man” and buy you a steak dinner. So once in a while you have got to pause and reward yourself. But don’t celebrate too long. Because tomorrow you’ve got to get up and do it all over again.

As first quarter draws to a close, don’t look at it as an end. Look at it as a midway point. You’re a quarter of the way into this race called 2010. How far have you come? How far do you want to get by December 31? What will it take to get where you want to be?

Phil Sasso is president of Sasso Marketing Inc. (www.sassomarketing.com), a technical marketing agency specializing in tools and equipment. Subscribe to his free marketing tips at philsasso.com/blog.

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