Cabs are getting narrower and are being constructed with cheaper materials. Driver comfort, and convenience items and features are being cut as well. There are very minimum or no discounts on vehicle purchase price, and warranty protection is lowered.
What will be the effect of all this “de-contenting?”
The Frost & Sullivan study predicts a two-tiered North American truck marketplace will likely emerge. There will be the low-cost truck segment and a premium truck segment, with the mid-priced segment going away.