What's wrong with not toting and promoting?

Q - What’s the big deal about “toting and promoting”. I’ve got my customers trained. I blow my horn and they come running out to my truck. I’m established. What’s wrong with that? A - If you were running a Good Humor truck and selling ice...


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“Well let me tell you, when I go to a [shop] I’m not ignored,” says DaCosta. “I make sure they know I’m there … It’s not a arrogant thing. It’s just that I’m there for a purpose and that’s to sell tools … And if everybody’s busy and they’re not going to do business with me, then I’m out. I’m going to the next shop … You’ve got to be respectful of what they’re doing. But you need to do what you’re there to do and get on with it. I think that maybe that’s how I got to 315 customers.”

No, that’s not a typo. DaCosta has over 315 customers. Not by sitting in his truck blowing his horn but by aggressively toting and promoting and being a professional sales person.

What’s wrong with that?

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