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Professional Tool & Equipment News

Why Professional Tool & Equipment News?

• Professional Tool & Equipment News reaches Shop Owners & Technicians!
• Professional Tool & Equipment News is the only magazine exclusively featuring Tools & Equipment as editorial!
• Professional Tool & Equipment News DOES NOT offer CATEGORY LEADS! The reader must respond to your ad directly. This ensures your competitors WILL NOT receive leads generated by your product!
• Professional Tool & Equipment News is the only magazine to publish "Innovation Awards."

PTEN's unique editorial approach has created a "must read" for shop owners, and technicians.
Before they decide to buy, shop owners and technicians refer to PTEN.
Professional Tool & Equipment News (PTEN) is distributed throughout the automotive repair industry to more than 100,000 hard-working professionals who turn its pages to obtain the latest tool and equipment information. PTEN is All Tools, All Equipment, All the Time!!
Industry professionals turn to PTEN magazine over all other aftermarket magazines.*

• When looking for tools & equipment: PTEN: 94%
• When looking for the NEWEST tools: PTEN: 95%
• PTEN gives industry professionals the best tool information: PTEN: 93%

* PTEN 2012 Reader Survey

Professional Distributor

Professional Distributor is solely focused on providing a forum to ensure tool and equipment distributors are stocking the proper inventory and maintain best business practices to deliver the right tools and equipment to technicians.
PD reaches 12,200:

• Mobile Tool Distributors.
• Warehouse distributors.
• Capital equipment distributors.
• Parts Stores/Glass Fronts selling tools and equipment.
• PBE jobbers.

PD is the publication where tool distributors get information that impacts their everyday business, covering topics such as profitability, sales, and customer service.
Advertisers use PD as an excellent marketing tool for product launches, distributor acquisition, education, good will and push-through sales initiatives. PD is the "push" in a push/pull marketing strategy.
PD is a cost-effective way for you to bring your products to their attention. The average distributor has thousands of products in their inventory. Your ad helps your product stand out among the 32,000+ SKUs that dealers and distributors can carry. Your ad in PD educates the distribution channel on the key reasons they should be selling your product.

Fleet Maintenance

Fleet Maintenance provides an editorial environment that is focused on helping our subscribers address their number 1 concern — keeping vehicles/fleets operating efficiently with minimal loss of operating time. Our chapter format covers all aspects of fleet maintenance to ensure our subscribers receive a curriculum for running a top-notch maintenance operation. And, your message reaches our subscribers at the precise time maintenance is at the forefront.

Fleet Maintenance subscribers are the decision-makers for a wide variety of products and services, and more specifically, yours.

As operating conditions for vehicle fleets have become more challenging, maintenance managers are playing even more of an integral part when it comes to vehicle and equipment decisions. Purchasing decisions are made to get the greatest ROI, and no one knows more about what vehicles, specs, equipment, accessories and shop tools and equipment perform best than maintenance managers.

Use an integrated approach and win big. Print campaigns coupled with web-based products provide you with a combination of visibility and direct response.